Filed Under: In the News

Datanami: Graphing Intent: Inside a Consumer Tracking Database

“A graph database allows you to be far more efficient in terms of traversing from one point to another,” Meersschaert says. A relational database could do the work at the end of the day, but “it doesn’t allow you to traverse from one point to another point along a path. This is where a graph-based database makes sense.”

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Filed Under: In the News

Datanami: Graphing Intent: Inside a Consumer Tracking Database

“A graph database allows you to be far more efficient in terms of traversing from one point to another,” Meersschaert says. A relational database could do the work at the end of the day, but “it doesn’t allow you to traverse from one point to another point along a path. This is where a graph-based database makes sense.”

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Filed Under: In the News

ExchangeWire: Viant Buys Adelphic; Superawesome Plans IPO

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate with Pacific Data Partners.

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Filed Under: In the News

MediaPost: Adsquare Launches U.S. Operations With New York Offices

Adsquare, a mobile data exchange platform, announced on Thursday the launch of its U.S. business operations, opening an office in New York. The company has also initiated partnerships with Neustar, V12 Data, Grapeshot, oneAudience, Reveal Mobile, Cuebiq, Mobilewalla and Qualia, among others.

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Filed Under: In the News

Forbes: Making Better Use Of Location-Based Data For Advertising

One of the biggest challenges for today’s marketer is to attribute actions from the physical world to steps taken in the digital world. Questions such as “How many of my website visitors actually visited my store?” or “Which one of my advertising campaigns bring more people in?” have always been challenging to answer.

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VoiceAmerica Live: Day 2 at AdTech NYC

VoiceAmerica Live: Day 2 at AdTech NYC featuring our VP of Account Management, Tami Kelly.

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Filed Under: In the News

Adotas: The Art Of Nailing The Data RFP

One of the biggest trends this year is that marketers are deciding to take their programmatic operations in house. To paraphrase Ross Perot, this is a giant sucking sound that can be heard all across Madison Avenue.

A survey this year by the Association of National Advertisers found that 31% of respondents had expanded their in-house capabilities to manage programmatic ad buying. High-profile brands including Unilever, Netflix and Allstate took their programmatic buying in-house last year to battle fraud and save money on agency fees.

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