Forbes: How To Maintain A High-Quality Big Data Company

These days, accessing big data has become easier than ever due to reduced costs in storage and processing. Companies are collecting data anywhere they can from web traffic, mobile apps and IoT devices, along with many other third-party sources.

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Forbes: How To Maintain A High-Quality Big Data Company

These days, accessing big data has become easier than ever due to reduced costs in storage and processing. Companies are collecting data anywhere they can from web traffic, mobile apps and IoT devices, along with many other third-party sources.

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Owler: Qualia's CEO has earned an Owler 2017 Top Rated CEO Award!

The launch of our inaugural Top Rated CEO Awards provides a true market view of the best-loved leaders across 50 cities and 25 industries worldwide. We looked at 167,000 CEOs on Owler to identify the top 1,000. As one of the awardees, Kathy Leake is among the top 0.60 percent of executives on Owler, putting Qualia at the pinnacle of business leadership.

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Filed Under: In the News

Datanami: Graphing Intent: Inside a Consumer Tracking Database

“A graph database allows you to be far more efficient in terms of traversing from one point to another,” Meersschaert says. A relational database could do the work at the end of the day, but “it doesn’t allow you to traverse from one point to another point along a path. This is where a graph-based database makes sense.”

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Filed Under: In the News

ExchangeWire: Viant Buys Adelphic; Superawesome Plans IPO

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate with Pacific Data Partners.

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Filed Under: In the News

MediaPost: Adsquare Launches U.S. Operations With New York Offices

Adsquare, a mobile data exchange platform, announced on Thursday the launch of its U.S. business operations, opening an office in New York. The company has also initiated partnerships with Neustar, V12 Data, Grapeshot, oneAudience, Reveal Mobile, Cuebiq, Mobilewalla and Qualia, among others.

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Filed Under: In the News

Forbes: Making Better Use Of Location-Based Data For Advertising

One of the biggest challenges for today’s marketer is to attribute actions from the physical world to steps taken in the digital world. Questions such as “How many of my website visitors actually visited my store?” or “Which one of my advertising campaigns bring more people in?” have always been challenging to answer.

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