The way consumers express themselves online today is not the same as it was two years, or two months ago. They’re platform agnostic and their digital touch points are multiplying. Marketers are late to the game. Qualia knows how to respond to the consumer of today.
Consumer expressions—fractured among dozens of apps, social networking and ecommerce sites—paint a full picture of a consumer’s mindset. Qualia’s Intent Quality™ Decision Engine decodes these expressions and determines what each consumer is in market for.
Consumer expressions of intent are device-agnostic, as desktops, mobile phones and tablets are used interchangeably.
Our Intent Quality™ Decision Engine collects and analyzes all of the signals, which are then combined with additional data and mapped to each person and all of their devices.
The data is brought to life when our proprietary software creates a composite of what your consumers' actions are telling us today. Each signal is rated for strength (relevance to your initiative), frequency (how often someone expresses the same intent) and recency (real-time and historical data provide current activity and context).
By creating a composite of each potential consumer, the Intent Quality™ Decision Engine determines which consumers with the highest intent quality will be most receptive to your campaign. This empowers marketers with the ability to identify and reach the best quality consumers earlier in their path to purchase.
Where you reach people in their intent path means everything. With Qualia, you reach the sweet spot — the middle of the purchase cycle, where social and other signals identify consumers who have declared their intent to make a purchase decision.
Identify and target consumers during their interest and evaluation phases and your campaign will be delivered when they are most open to influence. Learn more below.
Consumers are device agnostic—your ads should be, too. Targeting your most qualified consumers means serving ads when they are ready. Today, that means everywhere — desktop, mobile, and tablet. Our media solutions deliver results wherever your consumers are ready to be influenced.
Marketing is good. Influencing is better. Marketers know that data is the key to understanding campaign performance. By listening to intent signals before and after campaign delivery, we help marketers understand how they have influenced a consumer’s journey toward purchase.
31x brand study average performance for awareness campaigns
1.25% CTR - More than 3x the industry benchmark
A major cable network wanted a killer season premiere of a popular comedy show. Starting three weeks before, we ran a mobile web and in-app campaign targeting comedy fans to generate buzz and viewership, followed by a brand lift study to measure the effectiveness. The campaign goals:
2x VIZU's average performance for awareness campaigns
1x higher than the industry benchmark
A Black Friday launch was critical for a new video game title. Our mobile web and in-app campaign was charged with making a big difference by raising brand awareness. A brand study proved the success. The campaign goals:
0.35% CTR - 250% higher than current industry benchmark
Sony Pictures Television wanted to support a large station's syndication of a hit show. We created a desktop and tablet campaign to promote viewership during two mini-marathons of the show. The campaign goals:
0.85% CTR for Mobile
124% higher than current industry benchmark
An auto brand wanted to engage with Millennials at the South by Southwest music festival. Our desktop and mobile campaign had to start a conversation that would continue. The campaign goals:
0.78% CTR & 79% VCR, 105% and 66% higher than industry benchmarks for mobile/tablet
87% VCR, a 16% increase over the industry benchmark for desktop
A household name in electronics retail wanted to underscore its leading position in smartphone sales. Our desktop and mobile campaign had to bring feet through the door and actual purchases. The campaign goals:
Effective: September 22, 2014
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