Where you reach people in their intent path means everything. Using 70% unique signals, we reach the sweet spot—the middle of the purchase cycle—where social and other signals identify consumers who have declared their intent to make a purchase decision.
We can expand the reach and efficacy of valuable audiences and properly attribute performance on cross-device campaigns.
Deliver at the right moments of a consumer’s journey. Don’t let your message fall through the gaps. Consumers are device agnostic and your message should be as well. Our managed campaigns combine intent data with brand-safe inventory, expert optimization strategies, and best-in-class customer service.
Pre-Holiday Flight - 1.21% CTR, 67% higher than industry benchmark
Post-Holiday Flight - 1.07%, 63% higher than industry benchmark
A big box retailer wanted to highlight big promotions around key holiday dates. Our mobile in-app placements had to drive major awareness of the sale messaging both before and after the holiday. The days leading up to the key holiday were just as critical to those that followed, where the sales price was still applicable. The campaign goals:
0.89% CTR - 64% higher than industry benchmark for mobile/tablet
77% CVR - 3% higher than industry benchmark for desktop
A well known make up brand wanted to synch tune-in to the season premiere of a teen drama with the launch of their new mascara. We created a mobile and desktop campaign to connect with beauty enthusiasts and teen drama fans alike. The campaign goals:
0.46% CTR - 21% higher than industry benchmark
A popular liqueur brand wanted to be the hit of the holiday party season. Our mobile campaign targeted holiday enthusiasts and party planners to drive purchases. The campaign goals:
0.59% expansion rate - 13% higher than current industry benchmark
1,222 "Install Now" clicks
A global technology leader was looking to drive app downloads among iOS users. We accomplished this with a mobile rich media campaign focused on conquesting competitive brands in the category. The campaign goals:
31x brand study average performance for awareness campaigns
1.25% CTR - More than 3x the industry benchmark
A major cable network wanted a killer season premiere of a popular comedy show. Starting three weeks before, we ran a mobile web and in-app campaign targeting comedy fans to generate buzz and viewership, followed by a brand lift study to measure the effectiveness. The campaign goals:
2x VIZU's average performance for awareness campaigns
1x higher than the industry benchmark
A Black Friday launch was critical for a new video game title. Our mobile web and in-app campaign was charged with making a big difference by raising brand awareness. A brand study proved the success. The campaign goals:
0.35% CTR - 250% higher than current industry benchmark
Sony Pictures Television wanted to support a large station's syndication of a hit show. We created a desktop and tablet campaign to promote viewership during two mini-marathons of the show. The campaign goals:
0.85% CTR for Mobile
124% higher than current industry benchmark
An auto brand wanted to engage with Millennials at the South by Southwest music festival. Our desktop and mobile campaign had to start a conversation that would continue. The campaign goals:
Effective: July 20, 2016
Qualia is a member of a number of industry associations that govern the policies around online consumer privacy and digital advertising, including the Digital Advertising Alliance (DAA). We comply with Self-Regulatory Principles for Online Behavioral Advertising (OBA) and Internet Advertising Bureau (IAB).
INFORMATION COLLECTED VIA THE TECHNOLOGY
We collect information from your use of our Technology. When you visit any website, mobile site, app or other digital media property where our Technology is enabled (“Client Sites”), we may collect information about your interaction with, and the content on, that Client Site. The information collected includes data about your Screens, such as information about the particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information (as defined by DAA), and cookies. Qualia does not collect PII through the Technology.
COOKIES AND WEB BEACONS
HOW INFORMATION IS USED IN THE TECHNOLOGY
The information collected via the Technology is put into a “snapshot” and is sent to our servers each time a User visits a Client Site. Our servers use the information to create a unique ID for every Screen that our technology is able to recognize within a reasonable probability. Our Technology uses machine learning to perceive common characteristics between multiple Screens (e.g., common IP address) to infer the likelihood that two Screens belong to the same household. By inferring these types of relationships, we can help our Clients understand how Screens might be related so Clients can deliver advertising and content personalized to their Users based on User interests gathered across multiple Screens. Qualia may use non-PII that it has collected or that it obtains from third parties to create data segments and intent profiles, based upon User interactions with our Clients as well as other User behavior, such as the websites visited and mobile applications used by a User.
INFORMATION SHARING VIA THE TECHNOLOGY
Qualia licenses the data collected as described herein to third parties in connection with our business, including to our Clients, our partners and other third parties (collectively our “Business Partners”). This shared information may include non-PII information about your particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information, and cookies. This information may be categorized to create audience segments with common interests, intent or other characteristics, but does not include PII. We may also share aggregated, non-PII with our Business Partners, such as aggregated reports derived in part from information we have collected. The information we share may also be combined with third party data to provide an even broader service to our Clients and Business Partners.
PRIVACY PROVISIONS FOR THE WEBSITE AND TECHNOLOGY
GENERAL INFORMATION SHARING
We may transfer information, including PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Qualia is involved in any such transaction, you will be notified via prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.
We also provide information to third parties who provide services to Qualia in connection with operating and maintaining the Website and the Technology. These service providers are prohibited from using the information we provide for purposes other than performing services for Qualia. In addition, we may share aggregated information with Business Partners and the general public, such as usage statistics or demographic trends regarding how you and others may interact with the Website and/or Technology.
The security of your information is important to us. Qualia has implemented reasonable security measures to protect the information, both during transmission and once it is received, including without limitation, use of firewalls, application controls and encryption. No method of electronic storage or transmission over the Internet is 100% secure. So while Qualia strives to use commercially reasonable means to protect your information, we cannot guarantee complete security. If you have any questions about these security practices, please email us at email@example.com.
Qualia’s Website and Technology is designed for people 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under the age of 13, we will use reasonable efforts to remove that information from our records.
OPT-OUT CHOICE MECHANISM
Qualia wants you to be in control of your experience while interacting with the Website and our Technology. We help our Clients provide you with digital advertising that’s meaningful and supports the Client Sites you use for free, so everyone wins. For more information about online behavioral advertising, please visit the DAA website.
Qualia Intent Data Collection Web Browser opt-out: If you’d like to opt-out from web-based targeted advertising from Qualia, please click here. If you'd like to opt-out from Appnexus, click here. If you’d like to opt-out from online behavioral advertising from any DAA member company, please click here. When you opt-out, our partners such as Appnexus will drop an opt-out cookie that tells our Technology not to deliver targeted advertising to that particular browser or device. If you delete, block, or otherwise restrict cookies, or if you use a different browser or device, you will need to renew your opt-out choice. Please note that you will still see ads if you opt out. The ads delivered through the Technology will just be less relevant to you. We provide you with meaningful choices regarding opt-outs for data collection, including the opt-out links above. However, we do not recognize or respond to browser-initiated Do Not Track (DNT) signals, and we do not control how our Clients respond to DNT.
Qualia Intent Data Collection Mobile Device opt-out: We also honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collection from that device to deliver targeted advertising.
Qualia Cross Device opt-out: If you’d like to opt-out of cross-device tracking from Qualia we will not share the identity of your device with our Clients for the purpose of enabling online behavioral advertising. Note that we do have some Clients who use our Technology on their own Client Sites, including for things like fraud prevention, which are not subject to opt-out choice. To opt-out of tracking click here.
Attn: Privacy Officer
37 West 28th Street, 5th Floor
New York, NY 10001