Kathy Leake - CEO - Selected as one of New York Business Journal's Women of Influence Kathy Leake - CEO - Selected as one of New York Business Journal's Women of Influence Read More >
Kathy Leake - CEO - Honored to be an Influencer in the NY Tech Scene Kathy Leake - CEO - Honored to be an Influencer in the NY Tech Scene. Check out the interactive map!Read More >

Drive change.

Your audience is ready to be influenced.

Learn More
Hero Image
Tweet
Wish List
Orange Circle
Green Circle
Hashgtag
Comment
Share
Hero Image
Check-In
Mention
Thinking of buying the new Audi Q5
Sentiment
Excited for the final season of #MadMen
Content Consumption
Check out this amazing NYTimes article Healthy Recipes Even Your Kids Will Eat
Check-In
I'm at Best Buy
Fan
Followers
@Samsung
Hashtag
Stoked for #homeland season premiere
Wish List
“I want the JCrew navy leather skirt”
Price Alerts
Alert me when Pampers go on sale
Real-Time Opinion
In market for a new smartphone? “Yes I am!”
Entertainment App
Watching Game of Thrones “I love HBO!”
Couponing
“Just clipped 50% coupon for Colgate”

Consumers declare their intent online.

The way consumers express themselves online today is not the same as it was two years, or two months ago.  They’re platform agnostic and their digital touch points are multiplying. Marketers are late to the game. Qualia knows how to respond to the consumer of today.

Decoding intent across screens and digital journeys

Consumer expressions—fractured among dozens of apps, social networking and ecommerce sites—paint a full picture of a consumer’s mindset. Qualia’s Intent Quality Decision Engine decodes these expressions and determines what each consumer is in market for.

Collecting and analyzing millions of signals daily

Consumer expressions of intent are device-agnostic, as desktops, mobile phones and tablets are used interchangeably.

Our Intent Quality Decision Engine collects and analyzes all of the signals, which are then combined with additional data and mapped to each person and all of their devices.

The data is brought to life when our proprietary software creates a composite of what your consumers' actions are telling us today. Each signal is rated for strength (relevance to your initiative), frequency (how often someone expresses the same intent) and recency (real-time and historical data provide current activity and context).

Discovering the consumer with the strongest intent quality

By creating a composite of each potential consumer, the Intent Quality Decision Engine determines which consumers with the highest intent quality will be most receptive to your campaign. This empowers marketers with the ability to identify and reach the best quality consumers earlier in their path to purchase.

Conquest at the heart of the purchase cycle.

Where you reach people in their intent path means everything. With Qualia, you reach the sweet spot — the middle of the purchase cycle, where social and other signals identify consumers who have declared their intent to make a purchase decision. 

Identify and target consumers during their interest and evaluation phases and your campaign will be delivered when they are most open to influence. Learn more below.

  • Consumers are expressing needs, desires, frustrations & problems online.We extract deep insights about consumers that are considering your brand. Affinity is measured via social chatter and shifting language patterns.

    e.g. “Darn, my laptop is broken!”
    More
  • ‘Action-oriented’ signals emphasize evaluation.We analyze consumer engagement and preference via direct interaction with your brand. Consideration is measured via search queries and site engagement.

    e.g. “Should I buy a Dell or MacBook?”
    More

Influence happens everywhere.

Consumers are device agnostic—your ads should be, too. Targeting your most qualified consumers means serving ads when they are ready. Today, that means everywhere — desktop, mobile, and tablet. Our media solutions deliver results wherever your consumers are ready to be influenced.

Proving Return On Intent

Marketing is good. Influencing is better. Marketers know that data is the key to understanding campaign performance. By listening to intent signals before and after campaign delivery, we help marketers understand how they have influenced a consumer’s journey toward purchase.

Shifts in Social ChatterAs consumers increase online discussion about their product needs and experiences, we analyze the social chatter and sentiment around your brand.
Search + Site VisitationConsumers research products and services before making a purchase decision. We analyze search and site visitation data to assess any changes in consumers' online behavior.
Engagement Rating LiftBy analyzing proprietary data, we can measure lifts in consumer engagement, preferences and brand affinity.
Shifts in Social ChatterAs consumers increase online discussion about their product needs and experiences, we analyze the social chatter and sentiment around your brand.
Search + Site VisitationConsumers research products and services before making a purchase decision. We analyze search and site visitation data to assess any changes in consumers' online behavior.
Engagement Rating LiftBy analyzing proprietary data, we can measure lifts in consumer engagement, preferences and brand affinity.

It’s time to influence your most qualified consumer.

Get Started

Case Studies

Cable Television

312% Brand Lift Is No Joke for Comedy Show

RESULTS:

31x brand study average performance for awareness campaigns

1.25% CTR - More than 3x the industry benchmark

A major cable network wanted a killer season premiere of a popular comedy show. Starting three weeks before, we ran a mobile web and in-app campaign targeting comedy fans to generate buzz and viewership, followed by a brand lift study to measure the effectiveness. The campaign goals:

  • Drive ratings and make the show the new "can't miss" franchise everyone discusses.
  • Excite and encourage consumers to share the brand's multiple pieces of content.
Signals Tracked
  • Mention
  • Content Consumption
  • Check-in
  • Fan
Video Game

Mobile Campaign Lifts Video Game Brand Up by 20%

RESULTS:

2x VIZU's average performance for awareness campaigns

1x higher than the industry benchmark

A Black Friday launch was critical for a new video game title. Our mobile web and in-app campaign was charged with making a big difference by raising brand awareness. A brand study proved the success. The campaign goals:

  • Generate awareness of the new title.
  • Keep the game top-of-mind for mobile users during holiday shopping.

 

Signals Tracked
  • Mention
  • Sentiment
  • Check-in
Television Studio

TV Show Campaign Crushes CTR Benchmark By 250%

RESULTS:

0.35% CTR - 250% higher than current industry benchmark

Sony Pictures Television wanted to support a large station's syndication of a hit show. We created a desktop and tablet campaign to promote viewership during two mini-marathons of the show. The campaign goals:

  • Drive day-of viewership for two mini-marathons.
  • Promote holiday programming. 
Signals Tracked
  • Sentiment
  • Content Consumption
Auto Brand

Auto Brand Gets Buzz-Worthy For Millennials

RESULTS:

0.85% CTR for Mobile

124% higher than current industry benchmark

An auto brand wanted to engage with Millennials at the South by Southwest music festival. Our desktop and mobile campaign had to start a conversation that would continue. The campaign goals:

  • Generate positive perception and increase positive opinion and consideration of auto brand.
  • Create buzz and use it to launch a broader social media campaign.

 

Signals Tracked
  • Mention
  • Sentiment
  • Check-in
Electronics Retailer

Electronics Retailer Betters VCR Benchmark

RESULTS:

0.78% CTR & 79% VCR, 105% and 66% higher than industry benchmarks for mobile/tablet

87% VCR, a 16% increase over the industry benchmark for desktop

A household name in electronics retail wanted to underscore its leading position in smartphone sales. Our desktop and mobile campaign had to bring feet through the door and actual purchases. The campaign goals:

  • Drive retailer brand awareness.
  • Increase foot traffic, smartphone purchases, and trade-ins.

 

 

Signals Tracked
  • Sentiment
  • Content Consumption
  • Check-in

Advertisers

Auto
Beauty
CPG
Entertainment
Financial Services
QSR
Retail
Tech/Consumer Electronics
Travel
Wireless/Telecom