Where you reach people in their intent path means everything. Using 70% unique signals, we reach the sweet spot—the middle of the purchase cycle—where social and other signals identify consumers who have declared their intent to make a purchase decision.
Our cross-device graph is a comprehensive digital representation of all consumers, households and their unique devices. Our privacy-safe, patented, statistical ID provides persistent consumer identification, allowing our partners to understand the consumer experience holistically.
Consumers are device agnostic and your interactions with them should be as well. AdTech, MarTech, Brands and Agencies alike partner with Qualia to expand thier audience reach and deliver individual consumer experiences cross-device.
“Our clients, especially in retail, seek the most innovative ways to stay on the cutting edge of targeted, data-driven marketing. By integrating Qualia’s unique asset of intent-based data and complete end-to-end cross-device attribution, our marketers are able to take advantage of the most effective and efficient targeting solution available.”
- David Staas, President, NinthDecimal
"We looked at all of the major players who solve for the cross-device problem. Qualia was the most accurate and transparent in the space."
- Jamie Albano, VP Business Development, Freckle
"Qualia was an intuitive fit for us from the beginning. They have been a natural partner and one of our most sophisticated clients -- given their leadership and command in the data driven ad marketing space."
- Phil Myers, Chairman and CEO, BlueCava
A leading real estate and rental property aggregator, who owns and operates multiple large digital listings websites wanted to understand what content and listings their consumers were most interested in. They could not determine if users with logged-in activity were also consuming content during anonymous sessions.
The company leveraged Qualia’s probabilistic cross-device platform with a persistent statistical ID to correlate logged-in and logged-out activity across all users and devices. T
he use of Qualia’s persistent statistical device ID resulted in an 80% lift in known consumer consumption activity, where pageviews were associated to known consumers in both logged-in and anonymous sessions. Repeat engagement and enhanced consumer experience, through content relevancy and personalization, resulted in an ~$8M revenue boost.
A fast growing performance marketing agency was looking for a solution to allow them to further analyze and monetize brand marketer’s CRM data. The limited understanding of their clients’ consumer pool negatively impacted agency revenue.
The client tapped Qualia’s cross-device graph to extend known consumer addressability at scale. The client can now associate 82% of CRM records to devices in the display, mobile, and app ecosystems.
The performance marketing agency has significantly increased the scale with which they can offer omni-channel people-based marketing, identifying ~$55MM in potential revenue uplift.
Brands can now monetize their existing first party data assets in fully integrated offline, email, and digital campaigns that reach consumers on the right device, at the right place, the right time.
A major location marketing platform was working with a retail department store chain that wanted to drive qualified leads into their brick and mortar locations. They were unable to understand the impact of online advertising to offline sales.
The location marketing platform leveraged Qualia’s cross-device graph to optimize the campaign message across all targeted users’ devices to accurately measure impact on in-store foot traffic and resulting sales.
By identifying additional devices owned by a targeted user through Qualia’s persistent statistical device ID, the client was able to see a 300% lift to in-store conversion events. Using data driven decisions around the marketing budget led to a 32% lift in spend conversions. Repeat engagement and enhanced consumer experience resulted in a ~$2M revenue boost to the client.
A major retailer wanted to drive qualified leads of HVAC and Window Installation consultations during the summer months. They could not identify in-market consumers or their path to conversion.
Qualia was able to provide a holistic solution that included creating a custom audience of users interested in home improvement & renovation, activating a digital media campaign and generating post-campaign cross-device attribution measurement.
4.7MM in-market consumers were identified based on Qualia’s IQ Decision Engine. By identifying additional devices owned by these users through Qualia’s persistent statistical device ID methodology, the client was able to see a 20% lift in attributed conversions resulting in an improved ROI in media spend.
31x brand study average performance for awareness campaigns
1.25% CTR - More than 3x the industry benchmark
A major cable network wanted a killer season premiere of a popular comedy show. Starting three weeks before, we ran a mobile web and in-app campaign targeting comedy fans to generate buzz and viewership, followed by a brand lift study to measure the effectiveness. The campaign goals:
0.59% expansion rate - 13% higher than current industry benchmark
1,222 "Install Now" clicks
A global technology leader was looking to drive app downloads among iOS users. We accomplished this with a mobile rich media campaign focused on conquesting competitive brands in the category. The campaign goals:
Pre-Holiday Flight - 1.21% CTR, 67% higher than industry benchmark
Post-Holiday Flight - 1.07%, 63% higher than industry benchmark
A big box retailer wanted to highlight big promotions around key holiday dates. Our mobile in-app placements had to drive major awareness of the sale messaging both before and after the holiday. The days leading up to the key holiday were just as critical to those that followed, where the sales price was still applicable. The campaign goals:
Effective: July 20, 2016
Qualia is a member of a number of industry associations that govern the policies around online consumer privacy and digital advertising, including the Digital Advertising Alliance (DAA). We comply with Self-Regulatory Principles for Online Behavioral Advertising (OBA) and Internet Advertising Bureau (IAB).
INFORMATION COLLECTED VIA THE TECHNOLOGY
We collect information from your use of our Technology. When you visit any website, mobile site, app or other digital media property where our Technology is enabled (“Client Sites”), we may collect information about your interaction with, and the content on, that Client Site. The information collected includes data about your Screens, such as information about the particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information (as defined by DAA), and cookies. Qualia does not collect PII through the Technology.
COOKIES AND WEB BEACONS
HOW INFORMATION IS USED IN THE TECHNOLOGY
The information collected via the Technology is put into a “snapshot” and is sent to our servers each time a User visits a Client Site. Our servers use the information to create a unique ID for every Screen that our technology is able to recognize within a reasonable probability. Our Technology uses machine learning to perceive common characteristics between multiple Screens (e.g., common IP address) to infer the likelihood that two Screens belong to the same household. By inferring these types of relationships, we can help our Clients understand how Screens might be related so Clients can deliver advertising and content personalized to their Users based on User interests gathered across multiple Screens. Qualia may use non-PII that it has collected or that it obtains from third parties to create data segments and intent profiles, based upon User interactions with our Clients as well as other User behavior, such as the websites visited and mobile applications used by a User.
INFORMATION SHARING VIA THE TECHNOLOGY
Qualia licenses the data collected as described herein to third parties in connection with our business, including to our Clients, our partners and other third parties (collectively our “Business Partners”). This shared information may include non-PII information about your particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information, and cookies. This information may be categorized to create audience segments with common interests, intent or other characteristics, but does not include PII. We may also share aggregated, non-PII with our Business Partners, such as aggregated reports derived in part from information we have collected. The information we share may also be combined with third party data to provide an even broader service to our Clients and Business Partners.
PRIVACY PROVISIONS FOR THE WEBSITE AND TECHNOLOGY
GENERAL INFORMATION SHARING
We may transfer information, including PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Qualia is involved in any such transaction, you will be notified via prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.
We also provide information to third parties who provide services to Qualia in connection with operating and maintaining the Website and the Technology. These service providers are prohibited from using the information we provide for purposes other than performing services for Qualia. In addition, we may share aggregated information with Business Partners and the general public, such as usage statistics or demographic trends regarding how you and others may interact with the Website and/or Technology.
The security of your information is important to us. Qualia has implemented reasonable security measures to protect the information, both during transmission and once it is received, including without limitation, use of firewalls, application controls and encryption. No method of electronic storage or transmission over the Internet is 100% secure. So while Qualia strives to use commercially reasonable means to protect your information, we cannot guarantee complete security. If you have any questions about these security practices, please email us at firstname.lastname@example.org.
Qualia’s Website and Technology is designed for people 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under the age of 13, we will use reasonable efforts to remove that information from our records.
OPT-OUT CHOICE MECHANISM
Qualia wants you to be in control of your experience while interacting with the Website and our Technology. We help our Clients provide you with digital advertising that’s meaningful and supports the Client Sites you use for free, so everyone wins. For more information about online behavioral advertising, please visit the DAA website.
Qualia Intent Data Collection Web Browser opt-out: If you’d like to opt-out from web-based targeted advertising from Qualia, please click here. If you'd like to opt-out from Appnexus, click here. If you’d like to opt-out from online behavioral advertising from any DAA member company, please click here. When you opt-out, our partners such as Appnexus will drop an opt-out cookie that tells our Technology not to deliver targeted advertising to that particular browser or device. If you delete, block, or otherwise restrict cookies, or if you use a different browser or device, you will need to renew your opt-out choice. Please note that you will still see ads if you opt out. The ads delivered through the Technology will just be less relevant to you. We provide you with meaningful choices regarding opt-outs for data collection, including the opt-out links above. However, we do not recognize or respond to browser-initiated Do Not Track (DNT) signals, and we do not control how our Clients respond to DNT.
Qualia Intent Data Collection Mobile Device opt-out: We also honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collection from that device to deliver targeted advertising.
Qualia Cross Device opt-out: If you’d like to opt-out of cross-device tracking from Qualia we will not share the identity of your device with our Clients for the purpose of enabling online behavioral advertising. Note that we do have some Clients who use our Technology on their own Client Sites, including for things like fraud prevention, which are not subject to opt-out choice. To opt-out of tracking click here.
Attn: Privacy Officer
37 West 28th Street, 5th Floor
New York, NY 10001