thought leadership, news & PressMobileMarketer: Advertisers must get over match rates in digital advertising By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off: consumer ID targeting. Read More >
thought leadership, news & PressiMediaConnection: The New Metric for Understanding the Retail Consumer Marketers have historically set their sights on "lifetime value" as a marketing metric when they evaluate their return on advertising spend. But as the marketing environment continues to evolve and the marketer adopts a cross-device approach, a new and crucial metric comes into play: device time value.Read More >

Seamless consumer experiences from intent to conversion.

Powered by our intelligent cross-device graphLearn More
Hero Image
Orange Square
Tweet
Giant
Wish List
eComm

Access the industry's most accurate + relevant data intelligence platform

  • 2 Billion Monthly Active Consumer Intent Signals
  • 70% Unique Intent Data Elements
  • 90% of U.S. Households (100+ Million)
  • >550 Million Personal Devices
IDENTIFY

Harness the signals of consumer intent.

Our IQ Decision Engine™ demystifies intent signals to compile audience sets that are primed for influence.

Where you reach people in their intent path means everything. Using 70% unique signals, we reach the sweet spot—the middle of the purchase cycle—where social and other signals identify consumers who have declared their intent to make a purchase decision. 

IDENTIFY

Keep the conversation going from device to device.

The consumer journey isn’t linear, and your messages shouldn’t be either.

We can expand the reach and efficacy of valuable audiences and properly attribute performance on cross-device campaigns.

INFLUENCE

Reach the right moments.

Individual devices are passé. Our Cross-Device Platform delivers campaigns without limitations.

Deliver at the right moments of a consumer’s journey. Don’t let your message fall through the gaps. Consumers are device agnostic and your message should be as well. Our managed campaigns combine intent data with brand-safe inventory, expert optimization strategies, and best-in-class customer service.

INSIGHTS

Understand your engagements.

Insights, reporting, and “cookie-less” persistence enable understanding, ongoing engagement in real time, and path-to-purchase transparency.

Eliminate cross-device blindness. One simple dashboard facilitates measurement and attribution at household, consumer, and device levels—reporting the metrics you need to understand the path-to-conversion across all media channels, improving your campaign success.

Identify and influence with insights.

Get Started

Case Studies

Electronics Retailer

Big Box Retailer Capitalizes on Holiday Sale Messaging

Pre-Holiday Flight - 1.21% CTR, 67% higher than industry benchmark

Post-Holiday Flight - 1.07%, 63% higher than industry benchmark

A big box retailer wanted to highlight big promotions around key holiday dates. Our mobile in-app placements had to drive major awareness of the sale messaging both before and after the holiday. The days leading up to the key holiday were just as critical to those that followed, where the sales price was still applicable. The campaign goals:

  • Drive retailer awareness
  • Increase purchase intent of major appliances and home theater equipment in line with holiday promotional sales cycle
Signals Tracked
  • Mention
  • Sentiment
  • Content Consumption
  • Check-in
  • Fan
  • Hashtags
Beauty Brand

Makeup Campaign Ties into Teen Drama Season Premiere

RESULTS:

0.89% CTR - 64% higher than industry benchmark for mobile/tablet

77% CVR - 3% higher than industry benchmark for desktop

A well known make up brand wanted to synch tune-in to the season premiere of a teen drama with the launch of their new mascara. We created a mobile and desktop campaign to connect with beauty enthusiasts and teen drama fans alike. The campaign goals: 

  • Promote awareness of a new mascara as well as drive tune-in to Season 5 of a popular teen drama the brand had a partnership with
Signals Tracked
  • Mention
  • Sentiment
  • Content Consumption
  • Check-in
  • Fan
  • Hashtags
Spirits Brand

Liqueur Brand Toasts the Holidays

RESULTS:

0.46% CTR - 21% higher than industry benchmark

A popular liqueur brand wanted to be the hit of the holiday party season. Our mobile campaign targeted holiday enthusiasts and party planners to drive purchases. The campaign goals:

  • Increase consideration and purchase intent of the  liqueur by emphasizing the brand's versatility in  holiday entertaining
Signals Tracked
  • Mention
  • Sentiment
  • Content Consumption
  • Fan
  • Hashtags
Technology Retailer

App Installs Driven by Mobile Ad Campaign

0.59% expansion rate - 13% higher than current industry benchmark

1,222 "Install Now" clicks 

A global technology leader was looking to drive app downloads among iOS users. We accomplished this with a mobile rich media campaign focused on conquesting competitive brands in the category. The campaign goals:

  • Increase awareness of the technology, and showcase its features, among iOS users
  • Drive app downloads
Signals Tracked
  • Sentiment
  • Content Consumption
  • Fan
  • Hashtags
Cable Television

312% Brand Lift Is No Joke for Comedy Show

RESULTS:

31x brand study average performance for awareness campaigns

1.25% CTR - More than 3x the industry benchmark

A major cable network wanted a killer season premiere of a popular comedy show. Starting three weeks before, we ran a mobile web and in-app campaign targeting comedy fans to generate buzz and viewership, followed by a brand lift study to measure the effectiveness. The campaign goals:

  • Drive ratings and make the show the new "can't miss" franchise everyone discusses
  • Excite and encourage consumers to share the brand's multiple pieces of content
Signals Tracked
  • Mention
  • Content Consumption
  • Check-in
  • Fan
Video Game

Mobile Campaign Lifts Video Game Brand Up by 20%

RESULTS:

2x VIZU's average performance for awareness campaigns

1x higher than the industry benchmark

A Black Friday launch was critical for a new video game title. Our mobile web and in-app campaign was charged with making a big difference by raising brand awareness. A brand study proved the success. The campaign goals:

  • Generate awareness of the new title
  • Keep the game top-of-mind for mobile users during holiday shopping

 

Signals Tracked
  • Mention
  • Sentiment
  • Check-in
Television Studio

TV Show Campaign Crushes CTR Benchmark By 250%

RESULTS:

0.35% CTR - 250% higher than current industry benchmark

Sony Pictures Television wanted to support a large station's syndication of a hit show. We created a desktop and tablet campaign to promote viewership during two mini-marathons of the show. The campaign goals:

  • Drive day-of viewership for two mini-marathons
  • Promote holiday programming
Signals Tracked
  • Sentiment
  • Content Consumption
Auto Brand

Auto Brand Gets Buzz-Worthy For Millennials

RESULTS:

0.85% CTR for Mobile

124% higher than current industry benchmark

An auto brand wanted to engage with Millennials at the South by Southwest music festival. Our desktop and mobile campaign had to start a conversation that would continue. The campaign goals:

  • Generate positive perception and increase positive opinion and consideration of auto brand
  • Create buzz and use it to launch a broader social media campaign

 

Signals Tracked
  • Mention
  • Sentiment
  • Check-in

Advertisers

Auto
Beauty
CPG
Entertainment
Financial Services
QSR
Retail
Tech/Consumer Electronics
Travel
Wireless/Telecom